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Author: Eli King (page 1 of 3)

Unexplored Marketing Trends on Social Media in the Year 2019

Top 5 marketing trends and techniques you should know about in the year 2019

A few years ago, Bill Gates wrote a book named Business @ The Speed Of Thought. In this book, he explained how technology and digital infrastructures can allow businesses to win in competition with other businesses and organizations.

The Speed Of Thought

A survey performed in the year 2013, stated that about 76 percent of those asked in the Adobe’s Digital Distress had a strong feeling that marketing had changed a lot in the past 2 years than it did in the past 50 years. Even after 5 years of this survey, digital marking has not stopped growing.

1.Artificial intelligence will rule the world

Everyone has always had high expectations from artificial intelligence. But in 2019 it is expected to have a huge impact on us. Artificial intelligence is now offering customer segmentation, retargeting, push notifications, click-targeting and what not. You spit it from the mouth and you get it. It is full of surprises and has started to produce content too.

2. Chatbots

Who hasn’t tried talking to chatbots. They are amazing and fun. As artificial intelligence has been improved by the years have passed by, they are modified to be able to have small talk with any visitors on the website.

A chatbot is a lot cheaper than hiring a customer support person. It also responds immediately which makes it better than a human customer support. There are no customers who like to wait right? Some websites are using chatbots to just greet their visitors which has increased the monthly chats from 310 to 1,168. Which is a 267 percent increase.

3.Automation of Email and Marketing

Emails have been popular since the day of their release, but what an email was 15 years ago isn’t what it is in the era we are living in. Personalization of emails has changed the game for many businesses as well as for normal people.

Businesses are now able to send emails according to the subscriber’s interests. This is determined by the content they engage with more often.

4.Videos

Social networking platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live are growing day by day. The content people were addicted to watching on their television screens is now easily available on their smartphones.

As stated by Cisco, 82 percent of the online traffic would be due to video content till the year 2021. But why wait for 2021, go and use it as a marketing strategy now. Fashion artists usually tend to buy instagram followers cheap 10k from credible sources like tweetnfollow. It helps them gaining exposure to their videos.

5.Voice Search on Social Media

As voice recognition has been improved in the past few years, voice searches have started to gain more popularity. Now smart speakers can be used in order to order different items and have control on your smart devices present at your home just through verbal commands.

According to a survey performed by OC&C Strategy Consultants, voice commerce was a 18 billion dollar retail segment in the U.S. and $200 million when it comes to U.K. in the year2017. These figures are expected to rise to about $40 billion in the U.S. and $5 billion in the U.K. till the years 2022.

An update of new shopping channel has been launched by Snapchat before the Black Friday

As we know that Black Friday is approaching and before the big day for the shoppers, Snapchat launched a new feature in its new update. This feature provides you a new shopping channel in the Discovery tab. This feature is named as the SHOP AND COP shopping channel. Through this feature, the users will get the deals of ecommerce from multiple brands offering their discounts and deals for the day. You can get the deals and discounts on the items offered by various brands at one place and you will not have to switch from the app.

In this channel, the social media followers will get the deals on different products from various brands through one platform and this was enabled with the help of Shopify. Through Shopify, Snapchat is enabled to curate the brands and their offers for the Black Friday sale.

These deals are of limited time and they will be in the discovery tab for some hours which will be mentioned over these snaps about the time remaining in these offers. But there is one condition that the users will have to subscribe for this channel and also for the individual brands for which they are providing the snap deals. Through subscribing the channels and brands, Snapchat can help increasing the awareness of brands and deals, as well as they will help the brands to engage with the customers in a better way. Boosting the audience for better engagement and enhancing the brand awareness will also help them to get more Snap audience which will be in their favor.

Snapchat has not yet declared that how this update and offer will help them to take the cut of these transactions. Anyhow this new update will play an important role in the eCommerce and facilitate and enhance the online shopping experience for the users. Through this channel, the users can place their orders and buy these products from different brands just by using Snapchat. In our opinion, this is the start of the testing ground for checking the integration of Snapchat with Shopify. They might be planning to merge the other features and options of Shopify with the Snapchat app in future by entertaining more merchants of Shopify rather than sharing the deals of some specific brands. This will be a great step to improve the brand awareness and engagement of the users and provide the users a facility of convenient shopping.

The limited time offer can be a great strategy for now for Snapchat to share the deals. New option of the shopping channel in the app with a limited time offer may help them to get the response of the audience and it will further help them to work on it if any improvement is required. Limited time offer will help them to make effective strategies for this new eCommerce integrated Snap for the future. Response of the audience in a limited time can be the data for their behavior research and a path to create new strategies.