Top 5 marketing trends and techniques you should know about in the year 2019
A few years ago, Bill Gates wrote a book named Business @ The Speed Of Thought. In this book, he explained how technology and digital infrastructures can allow businesses to win in competition with other businesses and organizations.
A survey performed in the year 2013, stated that about 76 percent of those asked in the Adobe’s Digital Distress had a strong feeling that marketing had changed a lot in the past 2 years than it did in the past 50 years. Even after 5 years of this survey, digital marking has not stopped growing.
1.Artificial intelligence will rule the world
Everyone has always had high expectations from artificial intelligence. But in 2019 it is expected to have a huge impact on us. Artificial intelligence is now offering customer segmentation, retargeting, push notifications, click-targeting and what not. You spit it from the mouth and you get it. It is full of surprises and has started to produce content too.
Who hasn’t tried talking to chatbots. They are amazing and fun. As artificial intelligence has been improved by the years have passed by, they are modified to be able to have small talk with any visitors on the website.
A chatbot is a lot cheaper than hiring a customer support person. It also responds immediately which makes it better than a human customer support. There are no customers who like to wait right? Some websites are using chatbots to just greet their visitors which has increased the monthly chats from 310 to 1,168. Which is a 267 percent increase.
3.Automation of Email and Marketing
Emails have been popular since the day of their release, but what an email was 15 years ago isn’t what it is in the era we are living in. Personalization of emails has changed the game for many businesses as well as for normal people.
Businesses are now able to send emails according to the subscriber’s interests. This is determined by the content they engage with more often.
Social networking platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live are growing day by day. The content people were addicted to watching on their television screens is now easily available on their smartphones.
As stated by Cisco, 82 percent of the online traffic would be due to video content till the year 2021. But why wait for 2021, go and use it as a marketing strategy now. Fashion artists usually tend to buy instagram followers cheap 10k from credible sources like tweetnfollow. It helps them gaining exposure to their videos.
5.Voice Search on Social Media
As voice recognition has been improved in the past few years, voice searches have started to gain more popularity. Now smart speakers can be used in order to order different items and have control on your smart devices present at your home just through verbal commands.
According to a survey performed by OC&C Strategy Consultants, voice commerce was a 18 billion dollar retail segment in the U.S. and $200 million when it comes to U.K. in the year2017. These figures are expected to rise to about $40 billion in the U.S. and $5 billion in the U.K. till the years 2022.